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The Origin of Bikini-kind

December 12, 2016

Roman Gymnasts, Bombs, and Bikinis: The Creation Story You might have heard that the bikini was invented in the 1950s and named after the nuclear...

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3 Reasons You Should Be Wearing Boardshorts Right Now

December 12, 2016

In Southern California, our close proximity to the beach dictates an ocean-ready fashion culture, where flip-flops and bikinis are acceptable attire in most situations. We...

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You Say Flip-Flop, I Say “Slippah”

December 12, 2016

Flip-flops: Slaps, Zories, Thongs, or Slippers The Flip-Flops Revolution: From the 1940s Through Today It’s thought that flip-flops first debuted in America after World War...

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Pipeline Predictions

December 12, 2016

Ladies and gentleman, it’s the show-down we’ve been waiting for all year! Every December the best surfers from around the world make the pilgrimage to...

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North Shore Trip Essentials

December 12, 2016

The south swells of summer are tapering off and the Northern Hemisphere is finally starting to light up! Big purple blobs of swell can be...

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5 Wetsuits to Get You Through Winter

November 11, 2016

Attention all locals and legends, groms and grommets, surfers and bodyboarders: The season has changed! Say so long to the warm days of summer and...

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Hansen's Fall Essentials

November 11, 2016

Shop the look: Hat, Jacket With the crisp mornings and cold water temperatures right around the corner, it's safe to say that Fall attire is...

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Snow Gear Sale And Swap November 5th and 6th

October 10, 2016

2016 Ski and Snowboard Gear Sale and Swap   *Sale-  Up to 50% OFF Skis & Snowboards (Select 2015/2016 Models Only) Clothing & Accessories. *Swap-  We...

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Joel Tudor Surfboards

October 10, 2016

Joel Tudor is one of the most polarizing figures in surfing. He is best known for his mesmerizing style, blending the classic with future forward...

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