Rip Curl is excited to announce the partnership with 2012 SIMAImage Awards Retailer of the Year, Hansen Surfboards, on a new store directly south of their existing premium location in Encinitas, CA.

Officially called Rip Curl by Hansen's, the 1,450 square-foot space is an epic showcase of the Rip Curl brand and products, conveniently located across the street from renowned surf break Swami's.

"Partnering with Rip Curl adds a new dimension to Hansen surfboards," said Josh Hansen, owner of Hansen Surfboards. "The store front looks great and the brand helps us create an even better shopping experience and improve our overall product offering with more wetsuits, board shorts and bikinis, which is the hallmark of Rip Curl."

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