For Immediate Release


CONTACT:        Brian Williams 619-954-4276,

or Marisa Vallbona 619-708-7990,


Hansen Surfboards Rewards Students

with “Goods for Grades” Program


Almost $94,000 awarded in merchandise for good grades in 2011,

$455,918.27 awarded to students since program’s inception in 1996.


ENCINITAS, Calif., December. 12, 2011 Hansen Surfboards, celebrating its 50th anniversary this year, has announced that the company has given away nearly $94,000 in merchandise for good grades in 2011. Since the Goods for Grades program was created in October of 1996 by the Hansen family to reward students from elementary through high school for their good grades, the retailer has given away a total of $445,918. 27.


“In July of this year alone, we redeemed $25,000 worth of merchandise for good grades,” said Josh Hansen. “Kids come from all over to bring us their report cards. We get kids who used to live in San Diego County and save their report cards until their family vacation and annual visit to Hansen Surfboards, and others who hear about this from the Internet and stop by for a visit.”


Since the program was created, it has grown rapidly. To provide a snapshot, here’s how the numbers have jumped since 2007:

$52,935.04 – 2007 – 2008 School Year)

$71,169.45 – 2008 – 2009 School Year)

$83,106.20 – 2009 – 2010 School Year)

$93,764.67 – (2010 – 2011 School Year)


“We’d love to be able to redeem Goods for Grades online, but kids have to bring in their report cards in person in order for us to give them merchandise in exchange for their good grades,” added Hansen.


Founded in 1961, Hansen Surfboards is San Diego’s largest surf shop. With more than 16,000 square feet of retail space, Hansen Surfboards offers something for everyone in the family. This year, Hansen Surfboards is celebrating 50 years of success as a single-store, family-owned and operated retail business. The family credits the San Diego community, surf legends and brands that have been a big part of its success.


To stay updated about the 50th anniversary celebration activities and specials, join the Hansen Surfboards Facebook fan page at or visit